Act-On Software Launches Act-On Inbound
A single dashboard enables marketers to get comprehensive, closed-loop measurements to track the success of their inbound campaigns. Using these reports, marketers can do the following: — Measure the true ROI from Google AdWords pay per click (PPC) …
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Herding Cats? The Hidden Costs of Multiple Marketing Tools
Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer's tool chest. They provide …
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